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In order to ensure a successful entry to the market, we develop a go-to-market strategy by: - Understanding your objectives for the country/region - Understanding what is required to meet those objectives - Identifying which products/solutions should be sold to which customer segments within the region - Assessing the value for each product and set competitive pricing - Analysing the barriers to entry including policies and competitors - Identify target customers and channel partners - Providing an assessment on how you should approach the identified target countries within the region in order to build a pipeline

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