Search Engine Optimization (SEO)
Search engine optimization or SEO is the process of improving the ranking of your website/web pages on the Search Engines Results Page (SERP) – also known as organic ranking – so as to increase your website traffic to drive more leads and sales. It involves improvements made on your website, its content, and off your website to make it search engine friendly and also increase its relevance for specific search queries/ keywords. Clicks to your website from these natural or organic listings are free. If a user searches for the products or services that you offer, you want your brand to show up on the first page of the Search Engine Result Page. Because if it doesn’t, chances are you will not be discovered at all. After all, how often do you go beyond the first 2 pages of the organic search results? And if users are not satisfied with what the results they see on the first page, they are likely to try a different permutation of the search query. Search Engine Optimization (SEO) is not just about technical fixes and improvements for your website to appeal to search engines. It is also about focusing on what your target audience needs and how you’re helping them solve their problems or meet their needs. It’s about understanding the questions they have (their search queries) and the answers they are looking for (the type of content that satisfies them) against these queries. When users appreciate the content you provide against specific search queries they have, click-through to your website, and hence your organic traffic will increase. This increases your relevancy against those keywords and authority with search engines, thereby improving your organic rankings.