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 POP3 (Post Office Protocol 3) and IMAP (Internet Message Access Protocol) both are MAA (Message accessing agent), both of these protocols are used to retrieve messages from the mail server to the receivers system. Both of these protocols are accounted for spam and virus filters. IMAP is more flexible and complex than POP3. 
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What is IMAP & POP3, and how this will effect your business email

As business owners, they often exhibit certain traits or characters that separate them from others. So what kind of business owners are there in Malaysia and how many have you worked with? 

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 The 'Bao Sua Bao Hai Bao Ka Liao ' - Everything also I do business owner Often starting out as a freelancer or self employed. These business owners often ‘like’ or have to manage everything themselves. They try finding leads then closing them after many rounds of meeting, perform tasks themselves and finally issue invoices. Most of the time, they have to do their own accounting too! While this is cost effective in the beginning, the cost of missed opportunities might outweigh the cost of hiring a staff. Business owners should look into leveraging on available online listing platforms like Keepital to effectively scale their business. 

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 The Traditional Business Owners The traditional business owners are the most common type of business owners in Singapore. They would usually start off with an initial capital and hire a few staff to run the business. As the boss, their main role is to network with other business owners and sell their products and services. They believe greatly in human interaction and would often prefer to meet in person to discuss a simple issue. They believe in a tested and proven traditional method from the past. While they are aware of the technological advancement of the digital landscape, they would still prefer to do business the traditional way like flyers and print advertisements while missing out opportunities like digital platforms and listing sites to increase their sales leads channel. 

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 The Visionaries The visionaries often founded their business based on a vision or mission to solve a problem or to build a better place. They are highly driven when it comes to their causes and would even go to the extent of selling their own house to fund the project. They would follow inspiring successful business owner and would often take inspiration from their quotes and share it with their employees to motivate them. It it also common to see them share motivational and inspiring content from their business idols on their social media. 

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 The Outsource King Being the opposite of the ‘Everything I also do myself’ owner, they try to outsource everything they can. Eventually the Outsource King acts as a sales person to find leads and convert them. While working with freelancers can definitely save cost, the most critical factor of outsourcing is the performance of your working partners. As they are technically not your staff, their efforts might be less if they have existing projects on their hands. 

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 The Digital Entrepreneurs When it comes to the use of digital tools, Digital Entrepreneurs are the most effective. They love to meet online through Zoom or Google Meet and prefer to get things done digitally. They effectively leverage on digital platforms, social media and listing sites to sell their products and services. Most of the time, they are able to work anywhere as long as there is electricity and wifi! Starting a business in Malaysia can be tough, but this is exactly why we are sharing our wealth of knowledge to help you grow digitally. Find out how we have helped other local companies leverage from our platform and generate leads from ASEAN countries.

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The internet has changed the way we live our daily lives, there is no question about that. One of the things it has changed is how we access information (it's not the library anymore) and how we shop. So whether someone is looking for information about a product or service or whether they are looking to buy a product, they will invariably go online. With that in mind here's our top 10 reasons your business needs a website. 01. The Internet Is The New Phone Book. Remember back in the olden days, when someone wanted to know something about your business, and they hauled a massive book out of the closet that was the size of five bricks and looked up your business? Yeah, those days are over. Nowadays, one of the biggest business website benefits is that the internet acts like a phone book - and then some. Because they're not just finding your business online, they're also finding reviews by customers but also comparable products and services (i.e. your competitors). So instead of letting potential customers find your competitors, get them to find you by having a website. 02. A Website Gives You Creditibility A 2015 study performed by Verisign reported that 84% consumers believe that small businesses with websites are more credible than ones without an online presence. So your customers expect a website. Six out of ten of them, in fact, expect brands and companies to provide online content about their business in some form or another. Giving them what they want in a website is just as much an art as giving them the product they want. And while we're on the subject, most of them will go straight to your website for information about you and your products. And if they don't find it… they'll find a competitor instead. A website also gives you the opportunity to prove your credibility. You have to tell your customers why you deserve their trust through your website. This can earn positive feedback for your service and products. Also, your website serves as a place for a potential investor to explore what your business is about and what it can do in the future. 03. It Also Gives You Peer Proof One of the most powerful influences of buying decisions is word of mouth. As in, reviews, plus recommendations from family and friends. 88% of consumers trust online reviews as much as personal recommendations So instead of hoping for good things on Yelp, why not let them read reviews on your website, where they're already more likely to buy? They've already found you, and they're more likely to be willing to buy if they see positive reviews while the product is right in front of them. 04. A Website Saves You Money You might be thinking your small business can't afford an expensive web development, right? It's out of your budget. Maybe next year. Wrong. The cost of building a site varies but Opus Web Design can work within all budgets. Think about this.Your brick-and-mortar business has operating hours. Because, you know, people have families, and lives, and working hours. They work, leave, and go home. So your brick-and-mortar business can only earn money while the doors are open for business. A website on the other hand never stops running. A customer can find you from across the world, or in the middle of the night A website can have an impact on their buying decisions even if you're fast asleep. Customers have access to your business 24/7 even though your business isn't up and running 24/7. You can literally earn money while you sleep. 05. You Can Control Your Business Narrative You can't control what other people say about you, or what they post about you on social media, but through your website you can control the story you give them to start with . When people search your business online your website should be the first thing they see and therefore you get to make a good first impression. On top of this, a website blog gives you an easy platform to give useful information to your customers on a regular basis, and your email list lets you market them, at a low cost, straight to their inbox. Oh, and that thing about what they post about you on social media? You can't control what everyone posts about you, but you can give them the option to share your products and content with social share buttons. Control that narrative, all day, every day. 06. Your Competitors Have Websites Picture this. A consumer has an idea about what they need or want. Before they buy, they fire up a search browser and start typing. They go through websites to research what they want. 72% of them go online for educational material, expert tips, reviews, and testimonials. Now let's say they find what they need/want, they learn something, find out something new about what they were looking for, and because that expert material was so darn helpful, they decide they like this company and they're going to buy from them now - through their website. Except, oops, it's your competitor, because you don't have a website and they didn't find you because you don't have a website. So basically, you're taking yourself out of the competition before the competition even started and hoping you have the good luck of a customer finding you on the street. 07. Less Expensive Advertising Method Have you ever advertised your business through various forms such as printed media, radio, television or by other means? It can be expensive investing in advertising, right? It is necessary, but it can cost a lot of money. Having a website will make promoting your company less expensive. We already know that most people go online looking for product/service information before they buy so make sure they find you with a high ranking, search engine optimised website. A website with good SEO is a major advantage for your business. There are also lots of ways to advertise your products or services through the internet. Social Media ad campaigns are one of the best, but you need to have a website to direct people to if they decide to click on an online ad. Links are very important to viral marketing. If you have many sites linking to you, it is like spreading the word about your company all around the world. If you have a good website with good content related to information, products or services, people are more likely to link your website to theirs. This means they recognize your website as valuable. A website is also more environmental friendly when it comes to advertising and marketing. 08. Increase Customers &amp; Sales Most businesses have local popularity, but what about potential customers outside their city? A website can help you generate more customers. Not just outside your city, but worldwide. The internet offers a global community. With a website, your business will be visible around the world. Having a website can also help you build better relationships with your customers. You can send messages instantly to your customers through email, your customers can review your products online and can also leave feedback for you and your business. This is essential for building a good relationship with them. Having a website will be more convenient for your customers making it easy for your customers to purchase from you. Many will be more likely to visit your website, rather than driving a car to your physical location and browsing for your products. From a customer’s point of view, it’s better for them if they don’t have to ask anything. They can just find what they’re looking for on your business website. If you are a business owner, more visitors leads to more potential sales. That’s how your website will help you. You can drive more people to your site by consistently updating and promoting the contents of your site. The more informative your site is, the greater the possibility of increasing your sales. 09. Accessibility Have you ever experienced having to turn customers away because it’s closing time? Well, you don’t have to close the doors of your website. An online site can be visited any time of the day or night. People will look to your site instead of going to your shop because it is more accessible. Just make sure to post plenty of information about your products and services and have a FAQs section where you can answer customer questions before they even ask them. And a website also means accessibility for you as a business owner. Did you know that if you own a website, you can actually track everything that is happening on it? You can get information that will tell you how many people visited your site, where they are from, what products they looked at or how long they stayed on your website. Access to this type of data can be key in identifying your most popular products or which ads created the most leads or conversions.

Do I Need a Website for My Small Business? Yes, You Do. Here are 8 Reasons Why.

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Why is digital marketing important? Each company will have different specific goals in mind, but most are trying to achieve growth by reaching more consumers and convincing them to purchase. To do this effectively, you have to take advantage of all the most valuable marketing resources and technologies, and in the modern world, the internet tops that list. This makes every business in need of digital marketing. It’s necessary you understand the benefits of digital marketing for businesses, which include: 1. Affordability Digital marketing is considerably less expensive than other marketing methods. Specific prices vary based on what you’re doing but ad spend tends to be lower than other forms of marketing. 
2. Mobile Access Why Digital Marketing You may not know this but 77 percent of American adults own a smartphone and are likely to use that smartphone or another mobile device for news, social networking, and countless other activities. Digital marketing helps you reach them while they’re doing this. With remarketing ads, email and text marketing, and social media – you can be in front of your audience while they use many different apps on their mobile phones. 
3. Flexibility There are many forms and uses of high quality digital marketing, including banner ads, email marketing, content marketing, and social media posts. Thus by learning how to creatively market yourself digitally, you open up a wide range of possibilities for future publicity strategies. With digital marketing, you also have the flexibility of testing and stopping poorly performing campaigns in real time. 
4. Expansion Many consumers do almost all of their shopping online. Digital marketing lets you appeal to these people and thus expand the reach of your company. Between Google Shopping Ads and brand awareness campaigns, you can expand your brand recognition and boost sales. 5. Multimedia Customers tend to engage more with marketing materials that combine multiple types of content, including photos, video clips, and audio. It is far easier to incorporate all these content types into digital marketing than any other type of publicity – and it is very important. 
6. Interactivity Digital marketing lets you communicate directly with the customers who see your content, notably through website comments, messages, reviews, and social media posts. This shows those customers that you care about what they say and think, leading them to feel respected and part of the community you’re building. It also allows you to gather invaluable information on customers’ reactions and preferences. 
7. Tracking Besides communicating with customers, digital marketing lets you track their activities. You can monitor which ads and types of content they have seen shortly before they make a purchase. This tells you which marketing methods are most effective, allowing you to refine and improve your strategy. 
8. Authority Digital marketing makes it easy to comment on issues and controversies that relate to your product or your industry. In this way, you can establish yourself as an authority on such topics, leading readers to trust you, come back for more information, and eventually make a purchase. Digital marketing allows you to come off as the industry expert that you are and will instill trust in your business. 
9. Influencer Engagement Many of the most influential figures in modern culture promote themselves online or through social media. Digital marketing allows you to engage with these influencers and gain their respect. If you play your cards right, you can get them to endorse you, leading their followers to become customers and spread brand awareness. 
10. Print Enhancement Digital marketing lets you expand on your print marketing efforts. By writing online content that explains claims you make in your print ads, you can go into greater detail, maximizing the effectiveness of all forms of publicity and integrating your campaigns. Why Choose Digital Marketing Takeaways: 
The benefits of digital marketing for businesses include: 
<ul>
<li>Lower costs and higher flexibility for your marketing efforts </li>
<li>Access to consumers who rely on their mobile phones or do all their shopping online </li>
<li>The ability to speak with authority on topics related to your product or industry </li>
<li>A chance to engage with influencers, earn their respect and get them to endorse your company </li>
<li>Opportunities to incorporate multiple types of media into your marketing </li>
<li>The ability to track customers’ purchase journeys </li>
</ul>

10 Clear Reasons Why You Need Digital Marketing

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 What is SSM BizTrust SSM BizTrust is a standard that can be obtained by online business entities via SSM, which certifies that the entity has complied with the characteristics of the trust principles and criteria that has been established including business registration, online security and protection of information. What is the role of SSM in BizTrust In Malaysia, the online business industry is rapidly growing and the government has been promoting online business aggressively. SSM BizTrust enables Malaysia online business entities to capitalize on the rapidly growing industry. SSM BizTrust is a means to improve the acceptance of online businesses through bolstering customer and consumer confidence. Why entities such as a company, businesses or LLP need BizTrust - Each entity, including companies, businesses or partnership carrying out business online, need to showcase trustworthiness to the consumers that it has fulfilled the characteristics of ethical business conduct - SSM BizTrust serve as a symbol that the online business entities that have met the policies that have been set. Furthermore, customers or users will be more confident with the business and would not hesitate to conduct business with SSM BizTrust accredited entities
 <ins>Overview of BizTrust Services</ins> BizTrust for Online Traders The BizTrust for Online Traders program was developed to increase consumer confidence in the Internet as a vehicle for conducting e-commerce and to increase consumer confidence in the conduct of online purchases. This program is developed by SSM under the aegis of the Ministry of Domestic Trade, Co-operatives and Consumerism. Online traders, who are specifically licensed by SSM can provide assurance services to evaluate and test whether the services provided by a particular online trader meet these principles and criteria. The posting of the BizTrust Seal of assurance is a symbolic representation of a online trader’s compliance to the principles and criteria. This seal, when provided, is displayed on the online trader’s website and linked to SSM’s report and other relevant information. <ins>Main Components of BizTrust Services</ins> What is BizTrust - Principles and Criteria is one of the critical components of SSM BizTrust. It dictates the overarching operation of SSM BizTrust and also act as the main guiding rule for SSM BizTrust. - The Principles and Criteria consist of two major elements: - Registration Principle - Trust Principle, which consists of Security and Privacy Principles. 
https://biztrust.ssm.com.my/about-biztrust

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100 Go Digital is an initiative to enable traditional Malaysia businesses in key sectors move towards digitalisation, improving efficiency and customer experience.
We work with businesses in order to solve pain points across the ever-changing landscape of digitalisation. We want businesses to enhance their customer experience, gain new market segments and increase sales.
100 Go Digital provides a step by step approach supported by its multi-disciplinary partners who will provide in-depth assistance that helps businesses integrate and familiarise themselves with today’s latest digital technologies.
Leveraging on MDEC’s successful micro-entrepreneur initiative eUsahawan, 100 Go Digital becomes the next step for the participants to move higher up the digital journey.
Launched in Langkawi, the program is envisioned to move to other locales around Malaysia in the future.
Target: Malaysian SMEs in key locations/sectors. 
Benefits for businesses : 
1. Learn new digital skills. 
2. Enhance customer experience. 
3. Increase business efficiency. 
4. Gain new market. 
5. Potential to reduce operating cost. 
6. Free promotion for businesses. 
Businesses will be assisted according to their digital adoption phases and readiness. 
<a href="https://www.keepital.com/admin/company/hjDQAc8EaqrYm7C5o/announce/article/rooWSRD9hoXY4YkuP" target="_self">Contact us Now.</a>

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What is IMAP & POP3, and how this will effect your business email

5 Types of Business Owners in Malaysia

Do I Need a Website for My Small Business? Yes, You Do. Here are 8 Reasons Why.

10 Clear Reasons Why You Need Digital Marketing

Biztrust with SSM - Keep Sdn Bhd

Go Digital with KEEPITAL