Chee Fatt Co Pte Ltd has been providing quality tools and products to the Asian market for over four decades.
Our entire product range is rapidly migrating to Chee Fatt Online.
Casual users may browse our catalogs, enquire and order online.
Registered users gain the additional advantage of discounted pricing, plus advance notice of our promotional activities.

We recognise that the traditional method of "Brick & Mortar" in the New Economy must now give way to the "Click & Mortar" way of carrying on the business. In our quest to jump to the 21st century and to increase our sales, we have acquired new technologies to spur our Company's future growth. To this end, we have deployed leading edge Java-based fully integrated business software solution to complement our forward-looking e-business strategy.

This new system fully integrates our operations, sales and accounting processes, and inventory control system, using web-based technology. By integrating our front-end sales to our back-end accounts and at the same time linking inventory control, we have become more efficient, hence more responsive to our customers needs. The result is a B2B platform that will bring value-added products and services to the value chain.

At Chee Fatt, we have acquired a strong and solid customer service and business infrastructure through the "Brick & Mortar" business model. It is then a natural progression that through this new "Click & Mortar" model, we will enhance our reputation as a progressive customer-oriented service organisation. Strong both in the front-end as well as back-end. Our business processes, whether it is smooth order processing; timely delivery; correct billings; or no-quibble exchanges has been enhanced through well-managed CRM.

Our vision to move the Company to be a regional player is being met due to the many significant, yet progressive, changes within our organisation. In embracing the "Click & Mortar" model, we have been able to provide our window to the world with our virtual storefront of 50,000 SKUs and more than 50 brands.

We have also improved the management of our inventory through real time reporting. As a result, our ordering and procurement of products from our principals has been timely. This means that our customers' orders and requirements can be met, efficiently and cost-effectively. More importantly, by embracing e-commerce, we have introduced a new type of channel of distribution and mode of conducting business. This progressive milestone in Chee Fatt's history speaks volumes for our management's vision.

We know that we can be the customer-oriented powerhouse in the industrial products market and a leader in the "Click & Mortar" new economy. And we can do this without losing our place as the premier industrial product supplier of the "Brick & Mortar" old economy. To be able to carry out this, we recognise that for our customers to be able to order goods and to conduct business, they need to have the relevant catalogs and materials on their shelves as well as tables. We have met this need.

Chee Fatt will deploy regularly and when available, on-line electronic general-purpose catalogs as well as e-catalogs by brands. Together with the regular introduction of new e-catalogs, we will use this new medium to disseminate industry information as well as new product information and product launches to our dealers and customers in a timely fashion. This means that Chee Fatt, its dealers and customers will be first in the market to sell and use the latest products pertinent to their requirements.

Chee Fatt knows that it cannot be an island unto itself. That is why we are reaching out to our dealers to form an e-business network. With us spearheading the way, through the use of leading edged web-based technology; CRM; developing and reproducing e-catalogs, with our dealers involvement we will reach out to a larger buying network of end-user customers.