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 POP3 (Post Office Protocol 3) and IMAP (Internet Message Access Protocol) both are MAA (Message accessing agent), both of these protocols are used to retrieve messages from the mail server to the receivers system. Both of these protocols are accounted for spam and virus filters. IMAP is more flexible and complex than POP3. 
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What is IMAP & POP3, and how this will effect your business email

As business owners, they often exhibit certain traits or characters that separate them from others. So what kind of business owners are there in Malaysia and how many have you worked with? 

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 The 'Bao Sua Bao Hai Bao Ka Liao ' - Everything also I do business owner Often starting out as a freelancer or self employed. These business owners often ‘like’ or have to manage everything themselves. They try finding leads then closing them after many rounds of meeting, perform tasks themselves and finally issue invoices. Most of the time, they have to do their own accounting too! While this is cost effective in the beginning, the cost of missed opportunities might outweigh the cost of hiring a staff. Business owners should look into leveraging on available online listing platforms like Keepital to effectively scale their business. 

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 The Traditional Business Owners The traditional business owners are the most common type of business owners in Singapore. They would usually start off with an initial capital and hire a few staff to run the business. As the boss, their main role is to network with other business owners and sell their products and services. They believe greatly in human interaction and would often prefer to meet in person to discuss a simple issue. They believe in a tested and proven traditional method from the past. While they are aware of the technological advancement of the digital landscape, they would still prefer to do business the traditional way like flyers and print advertisements while missing out opportunities like digital platforms and listing sites to increase their sales leads channel. 

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 The Visionaries The visionaries often founded their business based on a vision or mission to solve a problem or to build a better place. They are highly driven when it comes to their causes and would even go to the extent of selling their own house to fund the project. They would follow inspiring successful business owner and would often take inspiration from their quotes and share it with their employees to motivate them. It it also common to see them share motivational and inspiring content from their business idols on their social media. 

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 The Outsource King Being the opposite of the ‘Everything I also do myself’ owner, they try to outsource everything they can. Eventually the Outsource King acts as a sales person to find leads and convert them. While working with freelancers can definitely save cost, the most critical factor of outsourcing is the performance of your working partners. As they are technically not your staff, their efforts might be less if they have existing projects on their hands. 

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 The Digital Entrepreneurs When it comes to the use of digital tools, Digital Entrepreneurs are the most effective. They love to meet online through Zoom or Google Meet and prefer to get things done digitally. They effectively leverage on digital platforms, social media and listing sites to sell their products and services. Most of the time, they are able to work anywhere as long as there is electricity and wifi! Starting a business in Malaysia can be tough, but this is exactly why we are sharing our wealth of knowledge to help you grow digitally. Find out how we have helped other local companies leverage from our platform and generate leads from ASEAN countries.

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Why is digital marketing important? Each company will have different specific goals in mind, but most are trying to achieve growth by reaching more consumers and convincing them to purchase. To do this effectively, you have to take advantage of all the most valuable marketing resources and technologies, and in the modern world, the internet tops that list. This makes every business in need of digital marketing. It’s necessary you understand the benefits of digital marketing for businesses, which include: 1. Affordability Digital marketing is considerably less expensive than other marketing methods. Specific prices vary based on what you’re doing but ad spend tends to be lower than other forms of marketing. 
2. Mobile Access Why Digital Marketing You may not know this but 77 percent of American adults own a smartphone and are likely to use that smartphone or another mobile device for news, social networking, and countless other activities. Digital marketing helps you reach them while they’re doing this. With remarketing ads, email and text marketing, and social media – you can be in front of your audience while they use many different apps on their mobile phones. 
3. Flexibility There are many forms and uses of high quality digital marketing, including banner ads, email marketing, content marketing, and social media posts. Thus by learning how to creatively market yourself digitally, you open up a wide range of possibilities for future publicity strategies. With digital marketing, you also have the flexibility of testing and stopping poorly performing campaigns in real time. 
4. Expansion Many consumers do almost all of their shopping online. Digital marketing lets you appeal to these people and thus expand the reach of your company. Between Google Shopping Ads and brand awareness campaigns, you can expand your brand recognition and boost sales. 5. Multimedia Customers tend to engage more with marketing materials that combine multiple types of content, including photos, video clips, and audio. It is far easier to incorporate all these content types into digital marketing than any other type of publicity – and it is very important. 
6. Interactivity Digital marketing lets you communicate directly with the customers who see your content, notably through website comments, messages, reviews, and social media posts. This shows those customers that you care about what they say and think, leading them to feel respected and part of the community you’re building. It also allows you to gather invaluable information on customers’ reactions and preferences. 
7. Tracking Besides communicating with customers, digital marketing lets you track their activities. You can monitor which ads and types of content they have seen shortly before they make a purchase. This tells you which marketing methods are most effective, allowing you to refine and improve your strategy. 
8. Authority Digital marketing makes it easy to comment on issues and controversies that relate to your product or your industry. In this way, you can establish yourself as an authority on such topics, leading readers to trust you, come back for more information, and eventually make a purchase. Digital marketing allows you to come off as the industry expert that you are and will instill trust in your business. 
9. Influencer Engagement Many of the most influential figures in modern culture promote themselves online or through social media. Digital marketing allows you to engage with these influencers and gain their respect. If you play your cards right, you can get them to endorse you, leading their followers to become customers and spread brand awareness. 
10. Print Enhancement Digital marketing lets you expand on your print marketing efforts. By writing online content that explains claims you make in your print ads, you can go into greater detail, maximizing the effectiveness of all forms of publicity and integrating your campaigns. Why Choose Digital Marketing Takeaways: 
The benefits of digital marketing for businesses include: 
<ul>
<li>Lower costs and higher flexibility for your marketing efforts </li>
<li>Access to consumers who rely on their mobile phones or do all their shopping online </li>
<li>The ability to speak with authority on topics related to your product or industry </li>
<li>A chance to engage with influencers, earn their respect and get them to endorse your company </li>
<li>Opportunities to incorporate multiple types of media into your marketing </li>
<li>The ability to track customers’ purchase journeys </li>
</ul>

10 Clear Reasons Why You Need Digital Marketing

Keep Sdn Bhd is a leading Malaysia Business Portal since 2016. Formely known as Keep Network. We love to understand your business and see you grow. Our 4 AXIS <ins>Understand &gt; Design &gt; Build &gt; Grow</ins>. As a Corporate Identity Specialist, KEE knows what is important to help you grow. Be it internally or externally, one uniform design platform makes you unique and be remembered always. Your essential growing factors we will love to Build: 1. Corporate Collateral - Business namecard, Letterhead, Brochures, Envelopes 2. Advertising Collateral - Signage, Banner, T-shirts, Gifts 3. Website - Design, Development, Maintenance &amp; Support 4. Marketing - Promotion Ideas, Online B2B Business Directory, magazine, direct mailer, etc. 5. Print Advertising - Vehicles ads, Exhibition booth, Banners 6. Online Marketing - KEEPITAL 7. IT - Website Hosting &amp; Domain Name We will Keep understanding, Keep designing, Keep building, Keep Growing with you.

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