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Makati City, Philippines — November 12, 2025 — The <a href="https://philsme.com/" target="_blank">17th Philippine SME Business Expo: Entrepreneur and Franchise Edition</a> officially gathered its network of media partners and corporate sponsors for a successful Media Launch held at SPACES Century Diamond Tower in Makati City. The event marks the lead-up to the highly anticipated expo happening on November 28–29, 2025 at the World Trade Center Metro Manila.
The launch was spearheaded by PHILSME CEO and Managing Director Trixie Esguerra-Abrenilla, who thanked the media for amplifying the stories of Filipino entrepreneurs and underscored PHILSME’s continuing role as a platform for connection and growth.
“Every edition of PHILSME represents collaboration in action — from sponsors who innovate, to media who tell the stories, to entrepreneurs who drive our economy forward,” Esguerra-Abrenilla said. “The upcoming expo will highlight how partnerships fuel possibilities for SMEs.”
Joining her in the media panel were the expo’s major sponsors: Diamond Sponsor Toyota Motors Philippines Manager, Renz Patrick Diaz, GCash B2B Commercial Head, Martin Kristopher Limgenco II, and Taho Story Chairman &amp; Co-Founder, Jude Paul Espinas, each sharing their company’s advocacy for empowering Filipino businesses. Diaz discussed Toyota’s mobility solutions built for SMEs, Limgenco emphasized digital finance and financial inclusion, and Espinas discussed Taho Story’s growth as a modernized Filipino brand.
A key point in the press conference was the discussion on how Overseas Filipino Workers (OFWs) can be encouraged to establish businesses in the Philippines through their families, enabling them to come home and still enjoy stable livelihood. Organizers highlighted the Expo’s Franchising Village as an ideal place for OFW families to explore business options that align with their needs and goals.
Attending journalists and industry partners engaged the panel in discussions on this year’s expo highlights, SME competitiveness, and the growing participation of regional and international exhibitors. A short networking session followed.
The 17th PHILSME Business Expo will showcase 130+ exhibitors and 180 brands and business solutions, with over 10,000 attendees expected from across the country and overseas.

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Inspiring Business Talks to Feature Leading Entrepreneurs
During the media launch, organizers also announced the first confirmed speakers for the PHILSME Business Talks, including:
<ul>
<li dir = "auto">Myrna Natividad (Mommy Negosyo) – Mentor to thousands of Filipino entrepreneurs and author of Grow Your Business, Pinoy!</li>
<li dir = "auto">Dr. Francisco “Dean Pax” Lapid – Chairman and CEO of IT-SPAC and AIOS.PH, recognized among the Philippines’ TOP30 LinkedIn Leaders.</li>
<li dir = "auto">Jonathan Yabut – The Apprentice Asia winner and founder of The JY Consultancy &amp; Ventures.</li>
<li dir = "auto">Boss RDR (Reymond Delos Reyes) – Motivational speaker and online business coach behind the RDR Talks platform.</li>
</ul>

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PHILSME–NakakaLocal Alliance Marks Strategic Push for SME Growth Nationwide
A key highlight of the event was the announcement of a milestone partnership between PHILSME and the NakakaLocal project of the PhilStar Media Group, signaling a strengthened alliance for nationwide SME development. The collaboration aligns PHILSME’s mission to grow and connect entrepreneurs with NakakaLocal’s advocacy for Filipino MSMEs — the sector that employs the majority of the Philippine workforce. Present at the media launch were PHILSME’s Trixie Esguerra-Abrenilla (CEO and Managing Director), Angie Quadra-Balibay (Media Director), Mailine Upano (Partner Success Manager), and Franchezca Romano (Partner Success Officer), alongside PhilStar Media Group’s Jenalyn Sarte (Marketing Manager) and Trade and Brand Specialists Kayla Rodriguez and Gerielle To.

Registration Open for Entrepreneurs and Professionals
Professionals and entrepreneurs can now register for free tickets to attend the two-day event, featuring business solutions, franchise opportunities, and networking sessions designed to help SMEs thrive.
Organizers also highlighted the PHILSME network community’s monthly virtual meetings, which give entrepreneurs and professionals a platform to regularly expand their networks, learn from peers, and gain practical ideas to boost their businesses.
Visit <a href="http://www.philsme.com/ticket" target="_blank">www.philsme.com/ticket</a> to secure free access.
Walk-ins during the expo will be subject to an entrance fee.
________________________________________
About PHILSME
The Philippine SME Business Expo (PHILSME) is the country’s leading business-to-business event gathering 10,000+ business owners, startup founders, franchise seekers, and professionals dedicated to empowering small and medium enterprises. Now organized by MediaTrix Solutions Inc., the expo connects entrepreneurs with suppliers, partners, and mentors to help them grow, innovate, and succeed in a competitive market.

Media Partners and Sponsors Unite for the 17th PHILSME Business Expo Media Launch

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MANILA, Philippines — The 17th PHILSME Business Expo: Entrepreneur &amp; Franchise Edition is inviting brands and service providers to exhibit or sponsor at its holiday business expo, happening on November 28–29, 2025 at the World Trade Center, Pasay City.
This edition brings together two powerful platforms: the long-running PHILSME Expo and the Entrepreneur and Franchise Expo—both known for supporting SMEs, startups, and franchise growth in the Philippines.
With a limited-time Early Bird Promo, exhibitors can save up to ₱20,000 by confirming participation by August 29, 2025. This pre-Christmas event is timed perfectly for entrepreneurs ready to make year-end decisions and gear up for 2026 expansion.
Over 30% of the expo floor is reserved for franchise brands, from food kiosks and cafés to grooming services and education centers. The remaining space highlights business tools and services that help SMEs streamline, digitize, and scale.
“This isn’t just another trade show—it’s a launchpad for new beginnings and smart pivots, especially for brands ready to grow,” said PHILSME CEO and Managing Director Trixie Esguerra-Abrenilla. “We’re proud to continue our legacy of connecting passionate entrepreneurs with real opportunities.”
PHILSME 2025 will host 180+ brands, with live demos, expert sessions, and event-exclusive promos tailored to inspire action. Visitors include franchise seekers, SME owners, operations heads, and corporate buyers—all seeking relevant, ready-to-go solutions.
✔️ Exhibitors will meet an audience primed to invest
✔️ Sponsors gain unmatched visibility online and offline
✔️ Attendees discover the tools and brands to power their next move
Join the Philippines’ biggest holiday business expo and take your brand to the next level.
To apply, visit <a href="https://philsme.com/franchise-edition/" target="_blank">philsme.com/franchise-edition</a> or reach out to: E-mail: sunshine@philsme.com | Call: +63 916 642 7813 | Viber/WhatsApp: +63 968 569 8358
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Recommended Social Media Caption for the Official Media Poster:
🎉 Join the Country’s Biggest Business Expo, Conference &amp; Networking Event for SMEs!&nbsp;
We are proud to join forces with the 17th PHILSME Business Expo as an Official Media Partner!
Happening November 28–29, 2025 at WTC Manila, this expo is where ideas, opportunities, and businesses come together to grow.
📣We’ll be bringing you inspiring updates straight from the country’s biggest B2B event!
Don't miss out—secure your spot at the country’s biggest business expo on <a href="https://philsme.com/franchise-edition/" target="_blank">philsme.com/franchise-edition</a>!

Franchise and Business Exhibitors Can Save Big at PHILSME’s Holiday Edition

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Pasay City, Philippines – The 16th Philippine SME Business Expo (PHILSME 2025) concluded today at the SMX Convention Center, Mall of Asia, after two energizing days of business-building exhibits, expert-led discussions, and powerful networking opportunities tailored for the country’s Small and Medium Enterprises (SMEs).
With over 20,000 pre-registered attendees and more than 180 local and international brands on display, PHILSME 2025 proved once again to be the nation’s most trusted platform for empowering SMEs through collaboration, innovation, and accessible business solutions.
In the Philippine economy, Micro, Small, and Medium Enterprises (MSMEs) comprise 99.5% of all business establishments, generate 63% of total employment, and contribute about 40% to the Gross Domestic Product (GDP). PHILSME 2025 proudly highlighted the critical role SMEs play in the economy and provided them with tools and strategies to grow and compete on a larger scale.

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“We created PHILSME to guide SMEs toward practical, real-world business solutions—and this year, we witnessed powerful exchanges and partnerships take shape right on our expo floor,” said Trixie Esguerra-Abrenilla, CEO and Managing Director of PHILSME. “Helping Filipino entrepreneurs scale their businesses isn’t just our mission—it’s our promise, and we’re only getting started.”
The expo featured live demos, exclusive activations, and the PHILSME Business Conference, with thought leaders like Jayson Lo, RJ Ledesma, Kim Lato, Dar Ty-Nilo, Cristalle Belo-Pitt, Ric Gindap, Miko David, Rowen Untivero, and Chinkee Tan sharing valuable insights on innovation, branding, leadership, and business growth.
Corporate and international leaders such as GCash for Business, Cignal TV Inc., USA Poultry &amp; Egg Export Council, and JRS Dynamics Info Solutions Corp also contributed practical solutions and perspectives, while the Special Malaysian Pavilion by MATRADE opened doors to cross-border SME partnerships.

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A highlight on Day 1 was the PHILSME Business Network’s Awarding of Certificates to its newly inducted and active members, recognizing their role in building a thriving community of entrepreneurs dedicated to growth, mentorship, and collaboration.
Backed by Platinum, Gold, and Silver sponsors, PHILSME 2025 delivered unmatched value to participants and exhibitors alike, reinforcing its role as a key driver of business momentum in the SME sector.
Looking ahead, PHILSME is gearing up for its next major event focused on entrepreneurs and start-ups, set to take place in October 2025 at the SM Megatrade Hall in Mandaluyong, Metro Manila.
Stay tuned to<a href="https://www.philsme.com/" target="_self"> www.philsme.com</a> for updates on upcoming expos and business opportunities.For sponsorship, exhibition &amp; media inquiries, contact: 📧 sunshine@philsme.com 📞 +63 968 569 8358

PHILSME 2025 Closes with Resounding Success, Empowering Filipino SMEs to Scale and Thrive

PHILSME Business Expo Unveils Powerhouse Speaker Lineup and Exclusive Activities for 2025 Edition
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MANILA, PHILIPPINES – The 16th Philippine SME Business Expo (PHILSME), happening on May 9-10, 2025, at the SMX Convention Center in Pasay City, is setting the stage for an inspiring two-day business event. This year’s edition features an exceptional lineup of speakers, new business activities, and unrivaled networking opportunities designed to help small and medium enterprises scale and thrive.
Under the banner theme “Driving Momentum: Pursuing Ingenuity, Resiliency, and Customer-Centricity,” PHILSME Business Expo 2025 brings together over 120 multi-sector exhibitors, thousands of industry professionals, and over 10,000 pre-registered attendees—and growing by the day.
Learn from the Best in Business: Powerhouse Conference Lineup
This year’s PHILSME Business Conference takes centerstage at the heart of the expo floor, making learning accessible to all attendees. While the talks are open for public viewing, only 100 premium ticket holders will enjoy reserved priority seating for a more immersive experience, plus exclusive access perks.
The conference features some of the most influential voices in business and entrepreneurship:
<ul>
<li dir = "auto">Jayson Lo – Leadership Motivational Speaker</li>
<li dir = "auto">RJ Ledesma – Business Manual Editor-in-Chief &amp; Serial Entrepreneur</li>
<li dir = "auto">Cristalle Belo-Pitt – Managing Director, Belo Essentials</li>
<li dir = "auto">Kim Lato – CEO, Kimstore &amp; E-Commerce Expert</li>
<li dir = "auto">Darlyn Ty-Nilo – Product Innovator and Belle de Jour Founder</li>
<li dir = "auto">Miko David – Digital Strategist, David &amp; Golyat</li>
<li dir = "auto">Rowen Untiveros – Entrepreneurial Solutions Consultant</li>
<li dir = "auto">Ric Gindap – Design for Tomorrow CEO</li>
<li dir = "auto">Trixie Esguerra-Abrenilla, CEO of PHILSME, emphasized the value of learning from real success stories.</li>
</ul>
“This year’s conference brings together entrepreneurs who don’t just talk business—they’ve lived it. Our goal is to inspire, equip, and empower SMEs with knowledge they can immediately use to grow, scale, and lead in today’s ever-changing landscape.”
Spotlight on Entrepreneurs: Business Network Ceremony
Among the event’s highlights is the PHILSME Business Network Pinning Ceremony, recognizing the growing community of entrepreneurs who are making meaningful impact in their fields.
Top Industry Sponsors Powering the Event
The 16th PHILSME Business Expo is proudly supported by a growing roster of prestigious sponsors:
<ul>
<li dir = "auto">PLATINUM</li>
<li dir = "auto">JRS Dynamics Info Solutions Corp</li>
<li dir = "auto">GCash</li>
<li dir = "auto">Cignal</li>
<li dir = "auto">Benchmark</li>
<li dir = "auto">GOLD</li>
<li dir = "auto">IWG</li>
<li dir = "auto">ZOHO</li>
<li dir = "auto">DSource Inc.</li>
<li dir = "auto">Cebuana Lhuillier Inc.</li>
<li dir = "auto">Finest Media PH</li>
<li dir = "auto">SILVER</li>
<li dir = "auto">Security Bank</li>
<li dir = "auto">Landi Global</li>
<li dir = "auto">Sterling</li>
<li dir = "auto">Skyro</li>
<li dir = "auto">Sine Haraya</li>
</ul>
Register Now: Free &amp; Upgraded Tickets Available!
Registration is FREE via https://ticket.philsme.com/. Attendees can also upgrade their tickets for premium access, which includes:
<ul>
<li dir = "auto">Priority seating at the business conference</li>
<li dir = "auto">Official visitor ID</li>
<li dir = "auto">A stylish PHILSME tote bag</li>
</ul>
Walk-ins will be charged PHP 200 at the venue, so early registration is strongly encouraged.
Don’t miss this chance to spark growth, gain expert insights, and connect with the movers of Philippine business. Get your tickets now at https://ticket.philsme.com/
For more information, email sunshine@philsme.com, or call +63 968 569 8358.

PHILSME Business Expo Unveils Powerhouse Speaker Lineup and Exclusive Activities for 2025 Edition

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Media Partners and Sponsors Unite for the 17th PHILSME Business Expo Media Launch

Franchise and Business Exhibitors Can Save Big at PHILSME’s Holiday Edition

PHILSME 2025 Closes with Resounding Success, Empowering Filipino SMEs to Scale and Thrive

PHILSME Business Expo Unveils Powerhouse Speaker Lineup and Exclusive Activities for 2025 Edition